If you’re a website owner, you’re likely already familiar with the concept of web analytics. It’s the process of gathering and analyzing data about your website’s visitors and their behavior. This information can be used to improve your website’s performance, increase conversions, and make better business decisions. However, not all web analytics tools are created equal. That’s where Umami Web Analytics comes in.

In this blog post, we’ll take a closer look at Umami Web Analytics and explore its features and benefits.

Introduction to Umami Web Analytics

Umami is a Japanese word that refers to a savory taste. In the context of web analytics, it’s an open-source tool that helps you get a taste of what’s happening on your website. Unlike other web analytics tools that may compromise your users’ privacy, Umami is privacy-focused and does not track Personally Identifiable Information (PII). This means that you can gather valuable insights about your website’s performance without sacrificing your users’ privacy.

Umami Web Analytics is easy to install and can be used on any website. It uses a simple, intuitive interface that allows you to quickly access and analyze your website’s data. You can view real-time and historical data, filter by different metrics, and even create custom reports. With Umami, you can easily track the number of visitors to your site, their location, the pages they visit, and how long they stay on your site.

Features of Umami Web Analytics

Now that we’ve covered the basics, let’s take a closer look at some of Umami’s most useful features:


As we mentioned earlier, Umami is a privacy-focused web analytics tool. It does not collect any personally identifiable information (PII) about your website’s visitors, which means you don’t have to worry about violating their privacy. This makes Umami a great option for businesses that want to prioritize their users’ privacy and build trust.

Real-time and historical data

With Umami, you can view both real-time and historical data about your website’s performance. Real-time data allows you to see how many visitors are currently on your site, what pages they’re viewing, and where they’re coming from. Historical data, on the other hand, provides a more in-depth look at your website’s performance over time. You can see trends, identify patterns, and make informed decisions about how to optimize your site.

Intuitive interface

Umami’s interface is simple and easy to use. You can quickly access your website’s data, view reports, and filter by different metrics. The interface is also customizable, allowing you to choose which metrics you want to track and how you want to view your data. This makes it easy to get the insights you need to make informed decisions about your website.

Customizable reports

Umami allows you to create custom reports that show you exactly the data you want to see. You can filter by different metrics, choose the date range, and even export your report as a CSV file. This makes it easy to share your website’s performance data with other members of your team or stakeholders.


Umami is an open-source tool, which means that anyone can contribute to its development. This has resulted in a vibrant community of developers and users who are constantly improving and expanding the tool’s functionality. As an open-source tool, Umami is also free to use, which makes it a great option for businesses of all sizes.


In conclusion, Umami Web Analytics is a powerful and privacy-focused tool that can help you track your website’s performance and make informed decisions about its optimization. With its intuitive interface, customizable reports, and real-time and historical data, Umami is a great choice for website owners who want a user-friendly and effective analytics tool.

Umami’s privacy-focused approach is particularly appealing in today’s digital landscape, where user privacy is a major concern. By using Umami, you can gather important insights about your website’s performance without collecting any sensitive information that could put your users’ privacy at risk.

Finally, Umami’s open-source nature makes it an exciting option for businesses of all sizes. With a growing community of developers and users, Umami is constantly evolving and improving. And because it’s free to use, it’s a cost-effective way to get the insights you need to optimize your website and grow your business.

In conclusion, if you’re looking for a powerful and privacy-focused web analytics tool, Umami is definitely worth checking out. With its easy-to-use interface, customizable reports, and real-time and historical data, Umami provides a comprehensive picture of your website’s performance, without compromising your users’ privacy. And as an open-source tool, it’s constantly improving and expanding, making it an exciting option for businesses of all sizes.

If you want to gain a deeper understanding of Umami Web Analytics and its features, you can visit their website at https://umami.is/. By exploring their website, you can discover how Umami can help you optimize your website’s performance and gain valuable insights into your visitors’ behavior. Don’t hesitate to check out their website to learn more about this powerful and privacy-focused analytics tool.